an experienced marketer for the moments that matter
Every organization has an interesting story but many lack a compelling way to describe what they do and why it matters in language people understand. I craft master narratives that matter by exhaustively asking why?. After 15+ years in-house marketing tech leaders like Red Hat and Oracle, and VC-backed startups, I now work as a freelance chief marketing officer to offer organizations of all stages the best of both worlds: a trustworthy marketing thought partner and a flexible way to work together.
I run on coffee and wine and am unapologetically snobbish about both.
company profiles i often work with:
SaaS and as-a-service/utility models
examples of “moments that matter”:
writing and testing master narratives, core positioning and persona development
perfecting investor narratives + pitch content
developing thought leadership platforms
determining or re-thinking go-to-market strategy
marketing through pivots
designing a campaign for a new product, solution or value proposition
making a first senior marketing hire
EXPERIENCED change catalyst, collaborator, leader of distributed teams, forger of partnerships, team builder, and trust builder.
EXPERIENCED MANAGING PR + corporate communication, sales enablement, demand generation, content marketing, voice of the customer + customer experience, customer reference programs, field marketing, analyst relations, industry marketing, executive communication, and internal communication.
NORTH CAROLINA STATE UNIVERSITY B.A. Economics
VC-BACKED START-UP ACQUIRED BY SANDISK VC INVESTORS: MENLO VENTURES, CMEA CAPITAL, REDPOINT
CATEGORY CREATOR, "THE UBER OF LAW" AXIOM VC INVESTORS: CARRICK CAPITAL, BENCHMARK CAPITAL
CONSULTED B2C & B2B PRODUCT, SERVICES, SOLUTION & PLATFORM COMPANIES