Part-time + Just-in-Time Marketing Leadership

About

Common sense and a sense of urgency

 

about me

 
 
Julie Holly Headshots-Julie favorite-0002.jpg

an experienced marketer for the moments that matter

Every organization has an interesting story but many lack a compelling way to describe what they do and why it matters in language people understand. I craft master narratives that matter by exhaustively asking why?. After 15+ years in-house marketing tech leaders like Red Hat and Oracle, and VC-backed startups, I now work as a freelance chief marketing officer to offer organizations of all stages the best of both worlds: a trustworthy marketing thought partner and a flexible way to work together.

I run on coffee and wine and am unapologetically snobbish about both.

company profiles i often work with:

  • founder-led startups

  • SaaS and as-a-service/utility models

  • dual-sided marketplaces

  • category creators

  • emerging technologies

examples of “moments that matter”:  

  • writing and testing master narratives, core positioning and persona development

  • perfecting investor narratives + pitch content

  • developing thought leadership platforms

  • determining or re-thinking go-to-market strategy

  • marketing through pivots

  • cultivating partners

  • designing a campaign for a new product, solution or value proposition

  • making a first senior marketing hire

EXPERIENCED change catalyst, collaborator, leader of distributed teams, forger of partnerships, team builder, and trust builder.

EXPERIENCED MANAGING PR + corporate communication, sales enablement, demand generation, content marketing, voice of the customer + customer experience, customer reference programs, field marketing, analyst relations, industry marketing, executive communication, and internal communication.

 

Education

NORTH CAROLINA STATE UNIVERSITY       B.A. Economics

Professional experience

  • RED HAT

  • ORACLE

  • VC-BACKED START-UP ACQUIRED BY SANDISK VC INVESTORS: MENLO VENTURES, CMEA CAPITAL, REDPOINT

  • CATEGORY CREATOR, "THE UBER OF LAW" AXIOM VC INVESTORS: CARRICK CAPITAL, BENCHMARK CAPITAL

  • CONSULTED B2C & B2B PRODUCT, SERVICES, SOLUTION & PLATFORM COMPANIES

Perpetual optimism is a force multiplier.
— Colin Powell