When you need common sense coupled with a sense of urgency, a Fractional CMO offers trustworthy marketing expertise without the hassle of hiring or long-term commitment.
After 15 years marketing companies and causes spanning enterprise technology titans like Red Hat and Oracle, scrappy startups ripe for acquisition and a Future of Work category-creator, I've witnessed the way we work change. As a freelance Chief Marketing Officer, I offer marketing strategy and leadership so organizations of all sizes can have the best of both worlds: Trustworthy marketing leadership and a modern way to deploy it.
American Underground 201 W. Main Street Durham, NC 27701
I offer a safe and flexible way to deploy marketing leadership. Here are three ways I work with clients:
Not everyone needs or can afford a full-time Chief Marketing Officer. Whether you're an early-stage start-up, a lean non-profit or have frozen headcount or other economic constraints, an ongoing part-time arrangement can deliver the benefits of experience and expertise without incurring full-time salary and fringe costs.
Sometimes we can spot critical moments on the horizon; sometimes they sneak up on us. Either way, if you're facing a pivot, launch or revenue or funding milestone, do you have the marketing leadership needed for the sprint ahead?
just for a season
Whether voluntary or involuntary, regrettable or not, attrition happens. If you're down a leader, rushing to make a hire is usually a mistake. If your organization is in the midst of an acquisition, is considering an IPO or impacted by some other corporate transaction, the right CMO profile takes time to scope and find. Tap an experienced leader to stand in the gap, steady the ship, assess, revise and encourage the in-house team and manage day-to-day marketing.