Good ideas to study & borrow
There’s something meta about NPR advertising themselves as a brand marketing channel on LinkedIn. I love the simplicity of this ad. Brand promise coupled with supporting evidence.
Nothing more.
Simple. Succinct. Effective.
Meta Marketing: NPR (brand) marketing themselves as a (brand) marketing channel on arguably a rival content platform, LinkedIn.
An unexpected place I sometimes find these examples is in well-designed, beautiful restaurant bathrooms. These establishments have spent time, money and energy to create a brand experience for diners that starts on their website and is strengthened by a dining experience. Why break that brand experience when customers make an inevitable trip to the lavatory?
Portland's Stumptown Coffee packaging. The picture doesn't do justice to the thick, luscious quality of the paper or the subtle iridescence of the gold font. I'm a Nespresso and Counter Culture loyalist but this bag turned my head. And yes, I brewed and drank its contents. No coffee was wasted in the taking of this photo.
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